Brian Williams

Brian's Expertise
  • Sales

  • Sales Strategy

  • Communication

  • Results

  • Performance

 

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About Brian Williams

After 20 years in the Silicon Valley tech industry working for companies like Cisco, Motorola and Ericsson, Brian Williams left and started his own firm Perspectivity – an organization that provides sales training, sales enablement and advanced sales presentation skills for clients such as AT&T, Citi, Altran (Paris, France) and Cisco, as well as many other small businesses.

Brian has delivered hundreds of sales presentations in more than 10 countries and is a Toastmasters World Champion of Public Speaking semi-finalist (Top 40 of 30,000 global contestants). Brian also has a partnership with green industry consulting firm, Bruce Wilson & Co., where he will deliver and support sales training for the company’s clients nationwide.

 

Featured topics

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How to Design & Deliver the Ultimate Sales Presentation

You or your team has a high-stakes sales presentation to deliver to a major client or prospect, and you have only one chance to get it right. Brian shares his 6-Step System that creates Clear, Compelling and Concise Sales Messages every time.

 

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Emotional Intelligence for Technical Sales Professionals

We are always communicating with prospects or clients, but the real question is do we have the Emotional Intelligence and Sales Conversation skills requited to genuinely connect with them, hear them and persuade them?

 

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From Tragedy to Triumph (A Personal Story)

If you want to motivate, inspire and change your employees’ perspective to believe that anything is possible, despite extreme circumstances and multiple setbacks. You have to listen to this keynote speech that sent Brian to the World Semi-Final Championships of Public Speaking for Toastmasters.

 

What People Are Saying…

Chief Culture Officer of 5
Brian Williams was brought in to speak at our recent all-hands company event and we could not have been happier with the results. First and foremost, Brian is inspiring. Everyone who meets Brian one-on-one or hears him speak to a large group walks away with a feeling of readiness, excitement and belief to take on the next challenge. It is incredible to see how Brian's gift resonated differently with each member of our team, creating that positive momentum in all of us.
President & Founder, All Around Creative
June 12, 2020, Shawn was a client of Brian’s Brian brings the idea of sales training to a whole different level – combining methodology, psychology, empathy and personality into an amalgam that really strips the “salesiness” out of sales. His way of framing core tenets of behavior, emphasizing the art of listening, and focusing on the prospect first, is exactly the right technique for the successful salesperson and for the long-term relationships they hope to build. He is a joy to work with
Senior Software Engineering Manager at Cisco
How do you make a conference successful? Get an amazing speaker coach like Brian! That's what we have done at Cisco - Brian provides us with training classes, group sessions and 1 on 1 sessions to help presenters find their mojo. He has a highly technical background which means he quickly and easily understands the subject matter, and provides precise, targeted and highly valuable feedback. Highly recommend.

"Brian helps companies create sales messages, sales conversations and sales presentations; Sell with Integrity, Deliver with Influence and Close with Ease"

The Ultimate Sales Messaging System: The 6-step System to Clarify Your Sales Message or Presentation

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SALES. Love it or hate it, if you’re in a business or technology company of any kind, selling is a skill you must have; however, you can't just focus on selling your product or service. You must also have a strong sales message or presentation that effectively sells your ideas, vision, or strategy and builds rapport with your audience.

So how do your sales communication skills rank? Especially, if you’re in the technology field where the complex details of software, products, or services make sense to the people in your building but often confuse the people you're selling to.

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