Dallin Cooper has owned and operated businesses of all sizes for nearly a decade. Teaching the same principles of ethical leadership that led to the success of his own businesses, Dallin is the speaker for any business group, association or organization looking to develop a culture of trust. Ethics generally gets a reputation of being a boring and stuffy topic. Dallin strives to subvert that reputation by crafting speeches and trainings that don’t feel like “ethics training.” Instead, audiences will learn about how their actions impact their relationships with others as well as themselves in such a way that they yearn to behave more ethically not because of compliance, but because of the benefit that behavior brings to their lives.
As Dallin’s flagship presentation, The Trust Vortex is part ethics training, part marketing instruction, and part culture development. Despite technology that constantly connects us, people are getting more and more socially isolated. If you want a better relationship with someone, you need to trust them more and you need them to trust you more. Unfortunately, people don’t come with a handy Trust-o-Meter that displays trust levels and outlines all the benefits of increased trust, which is why we need The Trust Vortex.
Four simple principles to building trust
Shifting Momentum: Rebuilding damaged trust
The lasting impact of trust
There is a clear difference between being just a boss and being a leader. A boss has power and influence because someone gave them a title. A leader has power and influence because they earned it from those around them. Regardless of position, an ethical leader lifts, inspires, and encourages those around them; not only to perform better, but to become better. Those they lead are happier, more productive, and more innovative because they know they have a leader who truly has their best interests at heart.
Why ethical leadership matters
Embracing mistakes: Building trust through accountability and transparency
Improving communication and morale through consideration
From credit card cashback to grocery store fuel discounts, “loyalty programs” seek to keep customers coming back over and over. But is loyalty really gained by just throwing discounts at people until they like you? No, true loyalty can’t be so cheaply purchased. It takes more than simple incentives to earn the loyalty of employees and customers alike. But once earned, that loyalty is invaluable and considerably more enduring.
Understanding what loyalty is (and what it isn’t)
How to foster loyalty from your customers, employees, and other stakeholders
The long-term benefits of true loyalty
- Dallin Cooper
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